Thursday, July 7, 2011

Bikes, Grips and Sexy: The New Math


Hey there! Long time no write, I know. I have worked out in every detail an invention that will produce buckets of time that I can use as I wish, but unfortunately I have not had any time to build it. Isn't that just always the way when you want to fine-tune the Universe a bit? Terrible.

So, anyway, some other creative people sent me an email recently. They wanted me to pass on their message and maybe help drum up support for their project, something called OOQI grips. Here's their email:

Hey! we dig the ride you posted on Fixed Gear Gallery!

We like sexy bikes and feel that they deserve sexy bike grips. OOQI grips are fat and sexy. A fat grip is more ergonomic and absorbs vibrations better than a regular, puny, loser grip. Also they're sexy.

We’re trying to spread the notion of do-it-yourself bike customization and getting more people riding bikes as a main mode of transit. You can support us by visiting our website (http://www.ooqi.ca) and our Kickstarter (http://www.ooqi.ca/kick).

If you dig it, please spread it.

Much love,
Eddy + Jared

I really don't mind passing on this link because who knows, these grips (or the potential of these grips, I guess) might really appeal to somebody who reads this blog. So I guess I'm spreading it despite the fact that I don't personally dig it. The whole notion of "kickstarter" campaigns is interesting to me too, because I don't know how I feel about them. I mean, I usually don't have much trouble forming opinions about things, but this time I am ambivalent.

I am not necessarily convinced that what they are really trying to do is "spread the notion of do-it-yourself bike customization and getting more people riding bikes as a main mode of transit"; I have a sneaking suspicion that what they are trying to do is make and sell bicycle grips. Every maker of everything, however, seems to need ad copy that says they're really about something else these days, so I don't really hold that against them either.

My last observation is that I have another sneaking suspicion, one that they didn't look very hard at my bike and that the fact that I posted it on fixedgeargallery.com was enough to make me part of their target consumer group. The thing is, while I do ride a fixed gear, I may well be one the least likely consumers of this style of grip they could have found.  My guess is that their target consumer would be more like this dude on their website:


I couldn't use grips like theirs on my bike. And they like sexy bikes. No offense to my fixed gear, but I think I am the only one who might find it sexy. I also have a thing for women using lawnmowers, and I would expect that the demographic for that one would be equally insignificant. I haven't done any pictorial math for a while... perhaps if you are finding my writing as confusing as I do, the following expressions will help:












Whew! I'm glad I found a way to make myself clear. I'm off to find a good therapist, you have a nice day now.


Yer Pal,
R A N T W I C K

Thursday, June 30, 2011

Identity Theft - I've Lost Face in a Rachael Ray opinion poll!

I have a peculiar affection for my little Rantwick face. I made it as part of the very first website I ever published about 10 years ago. That site has been retired for about 5 years and isn't available any more. He was the image link for "Odd Stuff" or something. This little face has become more than a simple button to me. He is my blogging alter ego. I paste that head on stuff. That head is Rantwick and Rantwick is "me".

Other people seem to like it too.They take it out to restaurants in Texas...






Drink beer with it in London England...




Copyright Ham@londondailyphoto.com . Click pic for source web page.



And use it in saluting stuff of mine they agree with...



I get a great deal of pleasure from people using my Rantwick head in creative ways. Except when it isn't Rantwick at all. My little guy has been demoted to "button" status once more. Not only that, but he is being used to call TV cooking show hottie Rachael Ray "mediocre" (if you can possibly believe it) in a poll found on an opinion site called sodahead.com. The site isn't really to my taste, but looks like it is pretty popular.




C'mon, man, mediocre is even spelled wrong! So sad. Chin up, little guy!

It would be hypocritical of me to be crabby about others using the image, since I use images from the web all the time. I try to remember to link to sources and give credit, but my record is by no means spotless. In any case, this only bugs me because I have begun to think of that little guy as a reflection of myself, or at least of this blog. I signed up for the site just so I could leave a comment about this misuse of my face. Mediorce? Me? Impossible.

Yer Pal,

R A N T W I C K

me·di·orce (mee-dee-orse, meh-di-orse) - noun

1. A divorce mediated by a third party.
2. A divorce caused by medical concerns or issues.
3. A divorce conducted during the Middle Ages in Europe, usually characterized by the killing of one of the betrothed.
4. A divorce caused by inappropriate spousal behaviour at a Medieval Times dinner and show.
5. The divorce of married doctors, usually characterized by lawyers making tons of money.
6. A misspelling of the adjective "mediocre".