Subscribe in a reader

Thursday, November 25, 2010

The Gerber Carnivore Light and How I Changed the World

Hey, remember the Carnivore Light? Well, thanks to the awesome power of this blog and it's followers (now numbering in the tens!), the flashlight's maker, Gerber, has renamed it! I was just surfing around, following up on some old interests of mine when I found this:


A new Carnivore? I was giddy with excitement. Little did I know it would be more of a surprise than I could have dared to dream... the link went to this:


See what happened? I made fun of the name of this light and the company changed the name. I feel drunk with power. I'm sure they would have changed it the day my post came out if they could have, but I understand... you know, inventories, production runs and all that. Flashlight names can't just be changed overnight. What else can I joke about to change the world? This is awesome.

Incidentally, I found it easy to find sites selling Gerber knives and tools (those first links came from one of them), some even kind of representing themselves as the Gerber company, but finding the real Gerber website was a bit of a challenge because they weren't tops in google searches. I don't think they want to be and I think I know why.

Gerber blades, the choice of many hunters, military dudes and outdoors people of all kinds, are a wholly owned brand belonging to a company most famous for their scissors, one of the most trusted names in the hardcore sewing and quilting sector, not to mention being a favourite of xtreme scrapbookers. I'm just guessing here, but I think the people being marketed to with a website like this, using a poster boy like Bear Grylls, may not want their gear to come from the makers of grandma's good sewing scissors. Like I said, just a crazy notion that popped into my head.


Yer Pal,

R A N T W I C K


quilt image from here


PS - There is a slim chance that I am not responsible for the redesign and renaming of that flashlight, but really, what are the odds? Tiny. It had to be me. Right? Right.

4 comments:

PaddyAnne said...

Gee, and I thought Gerber just made baby food!

Steve A said...

Gerber (Gerber Garment Technology) is the big player in selling equipment to cut carbon plies with.

John Romeo Alpha said...

I'm looking forward to your in-depth field test of the "bright xenon light with TRAX blood tracking technology"."The patent-pending Gerber TRAX blood-tracking LED bulb beam makes spilled blood stand out like neon against dark backgrounds."

Yikes.

Apertome said...

Maybe I'm missing something, but it looks to me like not just a name change, it looks like an entirely new flashlight.

Which means you did an even better job than you realized!

Post a Comment