I saw an online ad the other day that kind of puzzled me, so I grabbed the image:
Click to enlarge. Don't worry, it's not a real ad, just a picture of one.
Now, I know this is not a weight loss ad. It is about building muscle. Just the same, I thought the "before" was awful close to the "after". I was planning to do a big stupid post in which there would be before and afters of me before and after taking up commuting by bicycle, because the pictures would look very much the same, blah blah blah. As I write this, however, it occurs to me that I was about to make fun of an ad that didn't picture outrageously dramatic results. What does it say about what I (and many others, I suspect) have come to expect from "normal" advertising?
"Before" I started writing this post, I thought I could do something funny. "After" thinking about it, it isn't funny... curious maybe, but not worth getting any more wordy over.
BEFORE you leave, take a moment to think about something that makes you feel good. AFTER that, go ahead and bugger off.